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Eric Law’s Shangri-Law Pickleball, Vancouver Island Pickleball announce long-term partnership

  • November 25, 2025
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November 25, 2025 (Victoria, BC) – Shangri-Law Pickleball, operated by renowned pickleball instructor Eric Law, has partnered with Vancouver Island Pickleball (VIPB) on a long-term agreement.

NEWSLETTER / SHANGRI-LAW INSTAGRAM

The partnership will see VIPB develop and manage Shangri-Law’s presence in the digital space, while collaborating with Law on activations to provide the pickleball community with top-level instruction to enhance their pickleball knowledge and skills. Shangri-Law will be featured as a Premier Partner within the VIPB website. 

Law is a Level 2 Certified Instructor through Pickleball Canada. He is also the lead instructor for the Activating Youth Program, a joint initiative spearheaded by the Victoria Regional Pickleball Association and Pickleball BC. Law has provided guidance for over 1,000 players and counting during his career as an instructor, fuelled by a positive approach to developing new skills, techniques, and strategies in a fun environment.

“Shangri-Law Pickleball is excited to take the next step to integrate itself into the pickleball community through this partnership with Vancouver Island Pickleball,” stated Law. “Both of us believe that together we can develop and help build a stronger Island pickleball community, and collaborate on a number of projects moving forward. We’re looking forward to increasing our visibility and growing the Shangri-Law brand alongside VIPB.”

Vancouver Island Pickleball has quickly positioned itself as a leader for the promotion of the sport on Vancouver Island. VIPB’s website features an Island Court Guide, News & Features section, Club & Association listings, Newsletter sign-up, and more. The VIPB brand also features a social component, spanning across Facebook, Instagram, LinkedIn, YouTube, and Google.

Contact Shangri-Law Pickleball

Phone: 250.995.3068
Email: [email protected]
Instagram: @shangrilawpickleball

For more information on Vancouver Island Pickleball, including Partnership Opportunities, please visit vancouverislandpickleball.ca! 

ABOUT VANCOUVER ISLAND PICKLEBALL

Vancouver Island Pickleball celebrates the growth and diversity of the Island’s pickleball community, sharing stories, updates, and resources that showcase the people, places, and passion driving the sport forward. With a vibrant social media presence and dynamic coverage, VIPB connects local and visiting players alike, highlighting the Island as a destination where pickleball and community thrive together.

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